Kotak MF launches 'go automatic with balanced advantage funds' campaign

Hyderabad Leading asset manager, Kotak Mahindra Asset Management ltd on Friday launched a new investor education and awareness campaign 'go automatic with balanced advantage funds'. Balanced Advantage Funds (BAF) adjusts the allocation of equity and debt automatically as per the market conditions, giving investors the freedom from manually managing their investment portfolios.

Nilesh Shah, Group President and MD, Kotak Mahindra Asset Management, said, "Whether you are a first-time investor, a market timer, a long-term investor or even a young investor waiting for the right moment to start investing, BAF's could help all categories of investors as they automatically allocate more to equity when the markets are low and decrease allocation to equity when the markets are high, to protect the downside. Essentially, the investors pass on the responsibility of asset allocation between debt and equity to the fund manager. We have launched this campaign to enlighten investors about BAF as a category of mutual fund schemes using which one could go automatic with their investments and start their long term wealth creation journey through mutual funds."

This initiative highlights and educates those who are waiting for the right moment to invest their hard-earned money without having to worry about the ups and downs of the market. The campaign opens with a TVC film that will be aired in more than 10 languages across India with a digital campaign across OTT, social networks, Google network, etc, to reach out to the younger audiences, the company said.